
Hoosier Asian American Power

The Mind Trust

Trend Inc is a regional CPG broker operating with over 100 manufacturers in the convenience, value, alternate, and grocery wholesale channels. They have been a major player in the market for years and were ready to take it up a notch. They came to us looking for an update that would reflect their growth, having grown from a mature company into multiple verticals.
We created cohesive corporate identities tailored specifically around each of their verticals plus detailed brand guidelines outlining everything from font choices all the way down to animation details.
To finish off this transformation, we took three separate presentations of 150+ pages detailing each individual aspect of their business and combined it into one concise summary in one presentation; leaving them with more than just a cohesive look but also providing enlightening information about who exactly Trend Inc is in today's ever-evolving marketspace.