Hoosier Asian American Power

Client
Hoosier Asian American Power
Services
Brand Identity

The Project

Hoosier Asian American Power (HAAP) empowers Indiana’s Asian American community through grassroots activism, inclusive democracy, and intersectional advocacy.

HAAP came to us with a clear vision: to create a brand identity that truly reflected their mission and resonated deeply with their diverse audience. This exciting project aimed to craft a unifying and inspiring visual and messaging framework to enhance community engagement, recognition, and support.

We recognized the profound importance of this endeavor and set out to design a brand identity that would embody HAAP's core values and serve as a beacon of inclusivity, empowerment, and unity.

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The Outcome

Our collaboration with HAAP was a testament to our shared commitment to empowering the Asian American community. Together, we embarked on a creative journey, weaving together a brand identity that embodies HAAP's vision, mission, and community focus.

The resulting brand identity features a dynamic logo with vibrant shapes and a bold color palette of pink, orange, and purple. These colors symbolize inclusivity, empowerment, and unity, reinforcing HAAP's commitment to diversity and equity.

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Komal really helped our team rein in our ideas. Because of her guidance, patience, and expertise, we really leaned into trusting her when we were not certain in which direction we should go. It was there that Komal was able to create the magic that is now the branding identity of Hoosier Asian American Power (HAAP). We could not be more thrilled and proud of the design. As an Asian American feminist organization, Komal was the perfect person to give a new face to our new identity. It was an absolute pleasure working with Komal!
Michelle Waugh Dahl

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