The Project
The Mind Trust invests in public education to transform lives in neighborhoods across Indianapolis. The Mind Trust embarked on a journey conceiving a visionary program that introduced three distinct new fellowships. This strategic initiative was designed to create a ripple effect of positive change within the public education landscape, aiming to raise the bar of excellence.
Recognizing the profound importance of this endeavor, The Mind Trust sought to craft a brand identity that not only encapsulated their core values and ambitious mission but also served as a rallying point for the program's aspirational future.
The Outcome
Our collaboration with The Mind Trust was a testament to our shared commitment to the transformative power of education. Together, we embarked on a creative voyage, weaving together a brand identity that would encompass the program's vision, mission, and individual fellowships.
The School Launch fellowship, has a star rising outside of the circle, connoting "breaking through" and signifies the birth of new educational opportunities and initiatives. Emerging Leaders, featuring a vibrant starburst, embodies the radiance and promise of emerging educational leaders. Finally, the Executive Impact fellowship, with its bold, encompassing circle, speaks to the profound influence and transformative power of seasoned education leaders.
This project was not just about creating logos; it was about shaping a narrative of change, innovation, and leadership within education. The Mind Trust's Talent Strategy Program, with its distinct fellowships and unified brand identity, stands as a testament to their unwavering commitment to educational excellence and transformation.
