The Project
Imprint Legal Group is a boutique law & legal consulting firm with a diverse team of employment, trial, and civil rights lawyers and consultants who are experts in diversity, equity, inclusion, and justice (DEIJ) and change management.
They came to us right after they formed their LLC and decided to start their company. We guided them through the strategy process to hone in on their purpose, values, target audience and how to differentiate themselves from their competitors.
We were tasked to create an identity that was colorful and differentiated from the boring legal group logos (sorry, but not sorry). We had to balance that with who their target audience is to ensure that it still felt approachable and professional.
The Outcome
Once we had the purpose and mission set, we were able to incorporate that into the brand identity. With the mission statement “let’s leave a positive imprint on the world” we wanted to showcase that with a badge that was a circular handshake - the essence of togetherness and trust.
The website we crafted serves as a virtual handshake, seamlessly guiding visitors through Imprint Legal Group's services and expertise. The design not only captures attention but also ensures ease of navigation and engagement.
The resulting impact is more than visual – it's a reflection of their dedication to providing top-tier legal services with a contemporary flair.
