Hudson Health

Client
Hudson Health
Services
Logo, Brand Guidelines

The Project

Hudson Health, a primary care group focused on taking full risk on Medicaid and Dual high-utilizer populations through an integrated and intensive approach, recently approached us to create a logo that would reflect the company’s mission to become the nation’s largest primary care practice serving vulnerable populations.

The Outcome

In order to best capture the essence of this mission, we began by researching logos of other primary care practices around the country. We wanted to understand the size, shape, and color palette they used in order to find a visual style that would differentiate and fit Hudson Health’s identity.

With thoughtful consideration, we crafted an iconic logo for Hudson Health that aptly reflects the company's mission and values. Boasting a simple yet modern design with rounded geometric sans-serif lettering in shades of blue and green, this eye-catching icon serves as an inviting reminder to those seeking quality primary care services from a reliable source.

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“Working with Komal was a pleasure. She brought a high degree of professionalism and creativity to the project and exceeded expectations. I'd highly recommend her services.”
Michael Lituchy

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